We call this 'the' tanning lotion because it is the best tanning lotion that Tannymaxx has ever developed! Black Truffle, Hyaluronan and Avocado Oil in its purest form, in combination with the ultimate tanning complex from Tannymaxx, will give your skin a unique, rich golden tan. With the deep care of these luxurious ingredients, your skin will be softer than it has ever been before!